Synopsis:
A cap embodying the power and aggression of the Demon Dodge comes to life in this promotional spot. Through high-impact visuals and dynamic editing, the viewer is immersed in the adrenaline and force of the engine that inspired this unique product. With a fast-paced rhythm and bold imagery, the campaign aims to connect the essence of the vehicle with DC HATS' urban style.

Production Team

• The entire creative and technical process was carried out by myself, from the initial concept to the final cut. Although I didn’t shoot any footage, I handled the search for stock material, full video editing, assembly, sound design, and final production.

Production Process

Pre-production:

Everything began with the idea of creating an ad for DC HATS with a bold and aggressive aesthetic. The concept for the spot was defined, and a search began for royalty-free clips related to the Demon Dodge and urban elements that would reinforce the identity of the cap. Additionally, a slogan was created to align with the product's visual and thematic direction.

Production:

Since this project relied on found footage, the production focused on gathering and curating the right clips. This phase included organizing the material, and preparing for the edit.

Post-production:

The most intensive part of the process was editing and assembling the footage to create a visual rhythm that conveyed power and speed. Color grading was applied, and sound design was crafted carefully. A music track was selected to evoke the energy and atmosphere we aimed for, helping to elevate the final impact of the spot.